Bayou traditions, lsu
Empowering Student-Athletes Through Strategic NIL Marketing
Bayou Traditions, the official NIL collective of LSU, connects student-athletes with fans, donors, and corporate sponsors. To help build a sustainable NIL ecosystem and grow ongoing contributions, we developed a digital strategy focused on engagement, reach, and long-term support.
Driving Results Through Smart Campaigns
We executed a multi-channel strategy focused on performance and personalization. Bold, campaign-driven social content aligned with LSU’s brand kept NIL initiatives top of mind for fans and donors. At the same time, segmented email campaigns with personalized messaging helped drive stronger engagement and conversions.
Maximizing Impact Through Paid Media
To expand reach and grow contributions, we launched targeted Meta and Google Ads campaigns. Paired with personalized email outreach and a strong social presence, our multi-channel approach drove measurable results that kept LSU’s NIL efforts front and centre.
