Pushing boundaries.
Progress happens when we challenge the norm. By blending creativity, strategy, and technology, we deliver work that inspires, drives results, and shapes the future. Innovation isn't just what we do—it's who we are.
Meet the team
We're more than a team—we're a creative community built on collaboration, mutual respect, and a shared obsession with delivering exceptional work. Led by our founders and supported by talented specialists, we bring diverse perspectives and deep expertise to every project.
Jordan joined Espress Labs in [YEAR] and became Co-Founder in [YEAR], bringing expertise in operations, technology architecture, and client relationships. His background in [YOUR BACKGROUND] gives him a unique perspective on building scalable digital solutions that solve real business problems.
Jordan oversees project delivery, ensuring every website, app, and brand experience meets our exacting standards while staying on timeline and budget. His collaborative approach and technical acumen have been instrumental in expanding our Webflow capabilities and building long-lasting client partnerships.
Under Jordan's leadership, Espress Labs has [SPECIFIC ACHIEVEMENT - e.g., "grown to serve 100+ brands across North America" or "achieved Webflow Certified Partner status". When he's not optimizing workflows or diving into the latest Webflow features, he's [PERSONAL DETAIL].
"Great work happens when strategy, design, and technology work in perfect harmony."
Dan founded Espress Labs in 2003 with a vision to help brands leverage technology for meaningful growth. With over 20 years of experience in digital strategy, brand development, and creative direction, he's led the agency through every evolution of the digital landscape— from the early days of web design to today's AI-powered marketing solutions.
Dan's leadership philosophy centers on long-term partnerships and measurable results. He's been recognized on AdAge's 40 Under 40 list and has spoken at industry events including Collision and Advertising Week. When he's not strategizing with clients, you'll find him perfecting his espresso technique (the inspiration behind our name) or exploring new technologies that push creative boundaries.
"Our success is measured by our clients' success. That's been our north star since day one."
how we work
Our process is built on a foundation of collaboration, transparency, and strategic thinking. We don't believe in cookie-cutter solutions or one-size-fits-all approaches. Instead, we invest time upfront to understand your business, your audience, and your goals—then craft a custom roadmap to get you there.
We start by diving deep into your business, competitors, and target audience. Through stakeholder interviews, market research, and data analysis, we uncover opportunities others miss and establish clear success metrics.
Armed with insights, we develop a comprehensive strategy that aligns every design decision and technical choice with your business objectives. No guesswork—just data-driven planning that sets the foundation for measurable results.
Our creative team brings your brand to life through stunning visual design, intuitive user experiences, and conversion-optimized layouts. We present concepts with clear rationale, then refine based on your feedback until it's perfect.
Whether it's a Webflow website, custom web application, or mobile app, our development team builds with scalability, performance, and maintainability in mind. Clean code, rigorous testing, and meticulous QA ensure flawless execution.
Launch is just the beginning. We monitor performance, analyze user behavior, and continuously refine to improve results. From A/B testing to conversion optimization, we're committed to making your investment work harder over time.
Throughout the entire process, you'll have direct access to our team, transparent communication, and regular progress updates. No surprises, no scope creep—just honest partnership and exceptional work.
The Beginning
Espress Labs was born in 2003 during a late-night brainstorming session fueled by creativity—and plenty of espressos. Our founder, Dan Ifrim, was working in pharmaceutical marketing when he recognized that most companies were barely scratching the surface of what digital could do. The internet wasn't just a fad; it was an untapped opportunity for businesses willing to embrace innovation.
The name "Espress Labs" reflects that founding moment: espresso symbolizes focus, energy, and the pursuit of excellence. It's a reminder that great work requires both craft and intensity. Today, that same espresso machine sits in our office—a daily symbol of the passion that started it all.
The Evolution
What began as a small creative studio in Toronto has evolved into a full-service digital agency serving clients across North America and Europe. We've weathered every digital trend—from Flash websites to mobile-first design, from WordPress dominance to the Webflow revolution—always staying ahead of the curve while maintaining our core values.In [YEAR], we expanded to New York, giving us a stronger presence across the continent and deeper connections with the brands shaping tomorrow's markets.
In [YEAR], Jordan Piluso joined as Co-Founder, bringing operational excellence and technical leadership that accelerated our growth.
Today
Today, we're known for innovation, discipline, and delivering exceptional results. From startups finding their voice to enterprises scaling their impact, our work reflects our passion for creating solutions that matter.
We've had the privilege of partnering with incredible brands like Castle Building Centres, RMIT, and hundreds of others who trust us with their digital presence. Our founder has been recognized on AdAge's 40 Under 40 list. We've been nominated for the Inc. Power Partner Award. We've spoken at Collision, Advertising Week, and other industry events.
But our proudest achievement? The clients who've worked with us for 5, 10, even 15+ years—who come back project after project because they know we deliver. That's the real measure of success.
Our values
• Results over aesthetics (though we believe you can have both)
• Partnership over transactions
• Long-term growth over quick wins
• Innovation grounded in strategy
• Excellence worth the extra effort (just like a perfect espresso)
Whether you're launching your first website or transforming your entire digital ecosystem, we bring the same dedication, expertise, and creative energy to every project. Because in our world, good enough never is.
Extended & Supported by
Webflow Certified Partners
We're proud to be official Webflow Certified Partners—a designation that recognizes our deep platform expertise, proven track record, and commitment to exceptional client service. This partnership gives us direct access to Webflow's enterprise support team, early access to new features, and exclusive training resources.
What this means for you: faster problem-solving, cutting-edge implementations, and the confidence that your project is in expert hands. We've launched 100+ Webflow sites and mastered every aspect of the platform—from complex CMS architectures to custom integrations and performance optimization.
Find us on Webflow's official Partner Directory, where we maintain a 5-star rating and showcase our latest work.
About us
Today, we’re known for innovation, discipline, and delivering exceptional results. From startups to enterprises, our work reflects our passion for creating solutions that matter.
Expanding horizons — Other Ventures
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